As tech races ahead your customers leave you behind

Here is where you take the lead


You're still building omni-channel, but your customers’ expectations keep changing.
When you're behind, you're losing to faster competitors. Start catching up now:

This Year: Do It All and Do It Now
Next Year: Artificial Intelligence
Control it in an App, with my Voice

Today's UX Standard

Your customers have shifted to Uber-like instant success. They expect to be satisfied completely, right away. 

Have you updated your customer journeys to this one step: Immediate satisfaction.

Next Year's Standard: AI

Next year they will expect your AI to use their personal profile and their online steps to anticipate what they want, and delight them.

This sea change means your staff will stop pre-planning customer journeys. They must deliver AI's that predict and deliver what each customer expects next. You ready?

Connect Your Products, Marketing and Voice

Soon, your customers will expect to run your marketing, products and services with their voice.

You must also connect your products and turn them into IoT (Internet of Things) devices. You ready?

Breakthrough UX: Take the lead. Stay in the lead.

We help you take the lead:
First Movers deliver the next big Customer Experiences (CX) first.
You can capture customers and markets at the speed of change.

We are how you lead: 
Don't be stuck in the past. We know how to add scalable CX leadership.
Being a CX leader will be your personal and company brand. Your identity is more than survival. It's how you take the lead, and keep it.


• Drove SMB (Small-Medium Business) product revenues from $250 million to $4 billion in 3 years by transforming product UX.
• Led 189 UX projects to grow a leading company, helping raise many products to #1 and helping drive breakaway revenue growth from $6 billion to $22 billion.
• As a global firm’s “Usability Assurancse Architect,” field developed and rolled out new UX processes that transformed methods and culture in 5,000 teams worldwide.
• Helped proposal teams win 7 to 9 figure contracts by adding leading-edge UX.
• Planned, facilitated and reported multi-day customer co-creation and feedback meetings in conference centers worldwide.

(Images blurred for client confidentiality)

User research framework: Speed, breadth and depth

As agile and lean processes become the norm, scale and speed are core competencies. This rapid user testing framework showed a client's teams what works, what doesn't and their users' top priorities.

These 90 UX projects required a strategic user research framework that increased both quality and speed. The result? Years of rapid business growth with continuous and consistent UX advances throughout this company's online businesses.

View Project Profile >

What design fits customers best?

Transform the most important section of a $6 billion corporation's website. User research was done. Three design options were developed. This usability test determined the strengths and weaknesses of each design, the customers' mental models and the "best combination" design for the next stage of development and testing.

View Project Profile >

Align managers and customers: Find and fix gaps

As managers direct a business, how well are they aligned with their customers? Do they fit the customers' needs in goals, product positioning and content? This study acquired the user insights needed to maintain market leadership, maximize customer success and satisfaction, and also meet the objectives of the business's managers.

View Project Profile >

Some previous clients of Breakthrough Usability

We help you take and keep the lead. We combine UX expertise with digital  roadmaps and new technology integration. We take you into the 2020's, which will give you a simple choice: Adapt and lead, or die.


What are your critical path digital goals and challenges? How fast do you need to exceed them?
We love turning your goals into a clear and direct achievements:

Breakthrough UX Capabilities


Our Principal Consultant's patents have been licensed by over 550 companies.
His inventions have been cited over 3,000 times.

Dan Abelow: Some licensees of previous patents

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Previous patents were licensed by over 550 companies that include Apple, Google, Samsung Electronics and Microsoft.

New Expandiverse Technology helps build a People First Digital Earth

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Expandiverse Technology helps build a People First Digital Earth. Some components include:

  • Shared Life Spaces: Always on super powered products and connections
  • Families of Devices: Consistent digital environment across devices, places and times
  • Active Knowledge: Deliver universal success
  • Digital Boundaries: Privacy and protection for all


Dan Abelow 
Founder Breakthrough UX,  Inventor Expandiverse Technology and Architect Digital Earth 2025

  • Degrees from Harvard and Wharton
  • Drove advances at world-leading companies like Accenture and Cisco Systems
  • New Expandiverse Technology to build a Digital Earth: Already received over 1,000 patent citations
  • Keynote speaker: Takes your executives, company and industry into a People First Digital Earth right away
  • Check out Dan's Knowledge Center

Meet Dan (0:53 video)


I love creating, implementing and user testing the biggest new technologies at leading companies like yours. so you capture rapidly changing markets and businesses before your competitors.

My passion is figuring out the next technology's user experience, so it benefits you before others. 

As consumers race ahead and expect more from vendors, almost all companies lag behind. Companies use the tech they know to fight each other in the “red ocean” (red from the blood of competitors trying to kill each other).

I help you grow faster by capturing the uncontested “blue ocean” markets of the new technologies, before your competitors get there. The leading consumers are already there, waiting for you. I help you take the lead by using the best new technology to “be with” your leading customers. You're “the one” who serves them in the ways they want and believe. 

This even defeats tech’s advertising platforms, who use unrestrained surveillance to track your customers and sell them to your competitors. 

When we work together, you gain private, protected relationships inside of “what’s new” as a systematic process. We make tech’s shifts work for you today and repeatedly, because they arrive faster every day.

Would you like to experience the fun of this “we’re first and best" leadership?

We deliver one clear project at a time.  We are immediately useful, and you will see exactly what we do to exceed your expectations.

We build the future you need, instead of your being stuck fighting competitors while Facebook, Google and Amazon sell your customers to them. As customers leap ahead,  you capture the next generation. Then you use tech to serve your customers so well that you stay the leader.

Are you ready to surf tech's fast-changing waves and lead your industry? It's time to use tech's big new changes to win — and keep the lead.

Our roadmap to your future:

Connected Consumption Life Cycle

Our scalable process:

Services Delivery Model: