As tech races ahead your customers leave you behind

Here is where you take the lead


We specialize in FRST MOVER UX, where you GROW as customers switch to each new technology.
STOP losing to competitors and platforms who use new tech to TAKE YOUR CUSTOMERS.
We help you take the lead and MAKE THEIR REVENUES YOURS.

This Year: Do It All and Do It Now
Next Year: Artificial Intelligence

Voice-First is Arriving

Voice users expect to run your marketing, e-commerce, apps and online services instantly.

We help you add and grow voice, so you capture new voice customers as fast as they switch to using voice.

See our Voice-First Microsite:

Today's New UX Standard

Your customers have shifted to Uber-like immediacy. They DoItNow, in real-time.

We help you catch these users quickly. Because we make you as simple, fast and direct as they expect you to be.

AI is the Next Standard

Next year's customers will want your AI to know them, anticipate what they like, and please them.

Customer journeys will be replaced by AI's that predict and satisfy before consumers even ask for it.

Add us to your team, and add your AI breakaway too. 

As your customers adopt each major tech advance, you capture them and LEAVE COMPETITORS BEHIND


• Transformed product UX that drove SMB (Small-Medium Business) product revenues from $250 million to $1.1 billion in 1 year, and $4 billion in 3 years.
• Led 189 UX projects to grow a leading company, helping raise many products to #1 and helping accelerate breakaway revenue growth from $6 billion to $22 billion.
• As a global firm’s “Usability Assurance Architect,” field developed and rolled out new UX processes that were formally adopted. Transformed methods and culture in 5,000 teams worldwide.
• Helped proposal teams win 7 to 9 figure contracts by adding leading-edge UX to pitches and proposals.
• Planned, facilitated and reported multi-day customer co-creation and feedback meetings in conference centers worldwide, transforming multiple R&D projects simultaneously.

(Images blurred for client confidentiality)

UX Growth Framework: Speed, breadth and depth

As agile and lean processes become the norm, scale and speed are core competencies. This rapid user testing framework showed a client's teams what works, what doesn't and their users' top priorities.

Managed and ran these 90 UX projects through a strategic UX growth framework that increased both UX quality and UX speed. The result? Years of faster revenue growth with continuous and consistent UX advances throughout this company's many businesses.

What UX fits customers best?

What's the best way to transform the UX of the largest revenue producing section of a $6 billion corporation's website — its products? First, user research was done and three design options were developed. Second, this usability test determined the strengths and weaknesses of each design, the customers' mental models and the "best combination" UX for the next stage of design, development and testing.

Align Managers and Customers: Learn gaps and fix them

As managers direct a business, how well are they aligned with their customers? Do they fit the customers' needs and goals? Does their product positioning and content produce the right UX?

This study acquired the user insights needed for a leading company to maintain its market leadership, maximize customer success and satisfaction, and also meet the growth goals of its managers.

Some previous clients of Breakthrough Usability

We help you take and keep the lead. We combine UX expertise with digital roadmaps and new technology adoptions. We take you into the 2020's, a decade that will force you to make a simple choice: Adapt and lead, or die.


What are your critical path digital goals and challenges? How fast do you need to exceed them?
We love turning your goals into clear projects and direct achievements:

Breakthrough UX Capabilities


Our Principal Consultant's patents have been licensed by over 550 companies.
His patented inventions have been cited over 3,000 times.

Dan Abelow: Some licensees of previous patents

(Click image to view it full size)

Previous patents were licensed by over 550 companies that include Apple, Google, Samsung Electronics and Microsoft.

< See some of the licensees.

New Expandiverse Technology helps build a People First Digital Earth

(Click image to view it full size)

Expandiverse Technology helps build a People First Digital Earth. Some components include:

  • Shared Life Spaces: Always on super powered people, products and services
  • Families of Devices: Consistent digital environment across devices, places and times
  • Active Knowledge: Deliver universal success inside every connected step
  • Digital Boundaries: Privacy and protection for all


Dan Abelow 
Founder Breakthrough UX,  Inventor Expandiverse Technology and Architect Digital Earth 2025

  • Degrees from Harvard and Wharton
  • Drove advances at world-leading companies like Accenture and Cisco Systems
  • New Expandiverse Technology to help build tomorrow's Digital Earth: Already received over 1,000 patent citations
  • Keynote speaker: Takes your executives, company and industry into a People First Digital Earth right away
  • Check out Dan's Knowledge Center

Meet Dan (0:53 video)


I love creating, implementing and user testing the biggest new technologies at leading companies like yours. so you capture rapidly advancing markets and businesses before your competitors.

My passion is figuring out the next technology's user experience, so it benefits you before others. 

As consumers race ahead and expect more from vendors, almost all companies lag behind. Companies use the tech they know to fight each other in the “red ocean” (red from the blood of competitors trying to kill each other).

I help you accelerate growth by capturing the uncontested “blue ocean” markets of the new technologies, before your competitors get there. The leading consumers are already there, waiting for you. I help you take the lead by using the best new technology to “be with” your leading customers. You're “the one” who serves them in the ways your customers want and believe. 

This even defeats tech’s advertising platforms. Let's outperform their surveillance business, which is designed to track your customers so they can sell your customers to your competitors. 

When we work together, you gain private, protected relationships inside of “what’s new” as a systematic process. We make tech’s shifts work for you today and repeatedly, because new tech arrives faster every day.

Would you like to experience the fun of this “we’re first and best" leadership?

We deliver one clear project at a time.  We are immediately useful, and you will see exactly what we deliver that exceeds your expectations.

We build the future you need, instead of your being stuck fighting competitors while Facebook, Google and Amazon sell your customers to them. As your customers leap ahead,  you capture their next generation. Then you use tech to serve your customers so well that you stay the leader.

Are you ready to surf tech's fast-changing waves and lead your industry? It's time to use tech's big new changes to win — and keep your lead.

Our Digital Customer Experience roadmap:

Connected Consumption Life Cycle

For more, learn about always-on E-Consumption at
Dan's (opens in a new tab)

Our scalable process:

Services Delivery Model: